By Beth Page, Foundation Board President
For many patients battling cancer, and their families, the holiday season can be especially challenging. Beyond the financial pressure of purchasing gifts and preparing holiday meals, there is the emotional weight of navigating treatment schedules, uncertainty, and the desire to keep life feeling as normal—and joyful—as possible during a time meant for togetherness and celebration.
The Patient Assistance Foundation (PAF) recognizes these challenges and understands how meaningful even small acts of support can be during the holidays. That’s why each year, with the unwavering support of the physicians and staff of Cancer Specialists of North Florida, we make it a priority to lift some of that burden and bring a bit of extra cheer to families who need it most.
This year, we were proud to set a personal best by providing 77 families with gift cards to purchase Thanksgiving dinners, totaling $8,100. In addition, thanks to the generosity of our staff, physicians, community partners, and the Veronica Doyle Foundation, we were able to fulfill seven families’ Christmas wish lists, ensuring their holidays were complete with thoughtfully chosen gifts—beautifully wrapped and ready to be enjoyed.
Moments like these remind us why this work matters. We are incredibly proud of our compassionate team and grateful to everyone who helped make this season brighter for so many families. As we reflect on the impact made this year, we are already inspired and looking forward to continuing this tradition of giving, hope, and community in the years to come.
About the Author
Beth Page is the Chief Operating Officer of Cancer Specialists of North Florida and has served as President of the Patient Assistance Foundation Board for 15 years. She began her career at CSNF more than 20 years ago as a social worker and was instrumental in building the Foundation from the ground up, with a continued passion for supporting patients and families.